While many brands have halted the launch of new products owing to the on-going pandemic. LG is set to release a unique wearable air purifier called PuriCare. The product will be launched in LG’s upcoming IFA press conference in Berlin. The company decided to go for a virtual event this year.

Considering itself a global leader in clean air solutions, LG says it has been connected with healthy and hygienic life. LG’s reputation led to the creation of a new category of wearable air purifier technology. 

“LG PuriCare Wearable Air Purifier resolves the dilemma of homemade masks being of inconsistent quality and disposal masks being in short supply. The PuriCare Wearable Air Purifier employs two H13 HEPA filters, similar to the filters used in the company’s home air purifier products.”

LG’s press release for the new product

Beyond COVID-19 prevention

The market for masks grew during the pandemic. In many cases, there has been a paucity or short supply due to its high demand. LG didn’t mention COVID, this tells that the company doesn’t want the product to be seen as a normal mask to evade virus infection. But it is clear the present environment has pushed the company to come up with such a product.

“Employing LG’s latest advancements in air purification, high-performance replaceable filters enable PuriCare Wearable to supply fresh, clean air indoors and out. With its Dual Fans and patented Respiratory Sensor,” said LG.

Though now mask is mostly seen as a shield to virus there are some non-coronavirus reasons to wear it. Such masks are shown as a solution against pollution and other environmental toxins we inhale.

“LG’s wearable air purifier allows users to take in clean, filtered air while the Respiratory Sensor detects the cycle and volume of the wearer’s breath and adjusts the dual three-speed fans accordingly. The fans automatically speed up to assist air intake and slow down to reduce resistance when exhaling to make breathing effortless,” added further.

Battery operated mask

The mask will obviously run on a battery. It has an 820mAH battery as shown in the figure of the product. The mask can run for up to eight hours on a low setting and around two hours on high. But the main issue here is charging the mask repeatedly, in such capacity as when we charge our phones.

The product has two H13 HEPA filters on it. They are similar to the ones LG uses for its in-home air filtration system. There are UV-LED lights on-board designed to kill bacteria, this is an additional level to the basic filtration system offered by purifier products.

UV light products

Additionally, LG has experience in manufacturing UV light products for disinfecting purposes. Most of the features available on the product are developed by LG for various of its other products. It is very clear LG is trying to capitalize on the opportunity through the new mask.

“What’s more, LG’s innovative personal air solution comes with a case that helps maintain hygiene between uses. Equipped with UV-LED lights that kill harmful germs, the one-of-a-kind case can even charge the mask and sends a notification to the LG ThinQ mobile app (Android/iOS) when the filters need to be replaced for peak performance,” says LG about the features on the Wearable mask.

Environmentally friendly products

LG offers an eco-friendly solution through the products as it is replaceable and recyclable. “Every component of LG PuriCare Wearable – from the filters to the ear straps – is replaceable and recyclable, it’s an environmentally responsible solution as well,” added LG.

“The PuriCare Wearable Air Purifier is an exciting addition to our growing lineup of products designed to deliver meaningful health and hygiene benefits.”

“At a time when consumers are seeking ways to make life safer and more convenient, it’s important that we’re able to offer solutions that add measurable value,” said Dan Song, president of LG Electronics Home Appliance and Air Solution Company.