B612, the all-in-one camera app popular for its selfies launched the #PreventCOVID19 challenge from May 7 to May 11 to spread awareness about the COVID-19 situation in the country. The challenge focuses on encouraging people to stay indoors, wash hands, and maintain social distancing.
As a part of the challenge, the app collaborated with various content creators and popular social media users. In order to take part in the challenge, the user can click a selfie on the app that contains basic protocols that one needs to follow during the pandemic. The users can also post selfies on their social media accounts to increase awareness regarding COVID-19.
Celebrities like Soha Ali Khan, Gurmeet Choudhary, and influencers like Krutika (themermaidscales), and Raj Anadkat posted selfies using the B612 campaign filter on their social media accounts.
Using the hashtag #IndiaFightsCorona in the description of the post, the celebs also mentioned the necessary steps that one needs to follow during the pandemic in order to be safe. To further spread the awareness, they even challenged their friends and families to post their B612 selfies on different social media platforms.
In the last 24 hours, India recorded 3,66,161 fresh COVID-19 cases and 3754 deaths. Though the number fell below four lakhs, the number of cases still stands at a high number threatening the country’s health infrastructure. Besides, testing has also fallen by over 20 percent in the last few days.
During such a chaotic situation, it becomes important for people to stay indoors and go out only when needed. According to WHO, to stop the spread of the virus basic steps like wearing a mask, and sanitizing hands properly, should be followed.
Getting vaccinated is considered to be the only solution to mitigate and eradicate the spread of COVID-19. Vaccines have proven their effectiveness with diseases like Smallpox and Polio being eradicated forever. India is offering two vaccines for its citizens, indigenous COVAXIN and Oxford-made Covishield.
With the recent decision by the Central government to vaccinate the population above 18+, the fight to end the virus has strengthened.