Author: Pooja Kalbalia

Ms. Pooja Kalbalia is a PhD Scholar at Christ University, Bangalore. An alumna of the University of Delhi and the Indian Institute of Mass Communication (IIMC), New Delhi, she has extensive experience in media planning, marketing, and advertising. Her doctoral research focuses on the effects of media and social determinants of health on health seeking behaviour of gig workers. Her research revolves around exploring the health and well-being of gig workers. Ms. Kalbalia has presented her work at national and international conferences, including the Population Association of Singapore (PAS) Annual Meeting in Singapore. Recognized for her contributions, she was awarded the "Ad Person of the Year" by IIMCAA in 2021, the second-best paper award at Surana Educational Institutes in 2024, and a travel grant from ICSSR for participating in an international conference.