Mumbai-based e-pharmacy start-up PharmEasy now has successfully acquired its peer Medlife for an undisclosed amount. The deal will make PharmEasy the largest player in the domestic online pharmacy sector, as the merger is expected to serve about two million customers a month.
As per reports, Medlife users will be moved to PharmEasy with Medlife discontinuing operations from now.
“We started in 2015 with the purpose of making affordable health care accessible to all. PharmEasy now covers every single pin code in the country. With this, we aim to reach even more people across India. This makes us the largest health care delivery platform in the country by a distance, serving more than two million families per month,” wrote Dhaval Shah, co-founder of PharmEasy on LinkedIn.
Shah further added that as the company wants to majorly focus on consumer needs, they will run the e-pharmacy platform through a single platform ‘PharmEasy’. Therefore, in order to ease the usage for Medlife customers, the users just need to login to the PharmEasy app to start using their Medlife account via the same mobile number. Digitised prescriptions and saved addresses dating back to a year will also be available.
In recent times, it is quite visible that e-pharmacy matures and smaller players are trying to merge in order to play the role of large players in the market. PharmEasy and Medlife together hold 60-70% market share and this merger will not only prove beneficial for the customers but will also become more profitable for the market.