Brands and organisations with a conscience: Steps towards COVID relief

PRSI and various brands aim at COVID relief; Pepsi, Swiggy, Bata etc 

COVID 19 pandemic has brought everyone to empathise with one another. Whether it is big hoteliers extending support to medical workers at the frontline or donating face masks and Personal Protective Equipment (PPE) kits. 

The Public Relations Society of India (PRSI) is known to conduct various relevant themes like Salutations to the Indian Armed forces, Elect the best etc. This year PRSI has focussed on the ongoing COVID-19 pandemic. ‘Bharat Jagega, Corona bhagega’ is this year’s theme. PRSI has conducted various competitions, awareness campaigns, webinars, etc this year.

Image source: PRSI website

The footwear retailer Bata donated 1 million pairs of shoes, PPE kits for health care workers and volunteers. Bata has also been applauded for providing face masks, face shields for medical staff. It also distributed food, hygienic products, and providing financial aid for those affected by the pandemic in numerous countries like  Czech Republic, Kenya, India, Zimbabwe, Chile, Peru, Bangladesh, Pakistan Thailand, Malaysia, Colombia and Italy. 

The beverage giant Pepsi launched #PepsiSaveOurRestaurantspartnered with the National Restaurant Association of India (NRAI) and the India based food delivery facilitator Swiggy for a fundraiser. The collaborated fundraiser is set to provide over 2.5 million meals for the tireless and dedicated workers and delivery staff of the restaurant community in distress. 

Pepsi has resolved to donate funds for any soft drink that consumers choose to order along with their food orders on Swiggy. A portion of the process will go to NRAI’s COVID Relief Corpus, which is set to provide meals for marginalised workers. 

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Zoomcar, the Bengaluru-based self-drive startup took steps to provide support to those experiencing conveyance hurdles during the testing COVID 19 pandemic. Zoomcar is utilising select vehicles to ensure emergency mobility for the frontline workers including bankers, healthcare professionals, and delivery executives.

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