Twitter launches its own Story feature similar to other social media apps Fleets in India: How it works

What’s Twitter Fleet? Is It Similar To Snapchat Or Instagram Stories? All Details Here

The microblogging site, Twitter, announced a new feature called ‘Fleets’ for its smartphone users in India. ‘Fleets’ is a story feature on the Twitter mobile app, which was popularized by social media apps fleets like Snapchat and was later adopted by Facebook, Instagram, Whatsapp, and Youtube.

With ‘Fleets’ Twitter users can post a story that will only be live on their page for 24 hours and will not have likes, retweets, or comments. People can react to ‘Fleets’ using the direct message option.

Twitter Launches Fleet in India
Twitter Launches Fleet in India

Twitter Launches Fleet for testing this feature in India, which is already available in Brazil and Italy. This feature will be rolled out to all users in India, in phases.

India is the world’s second-biggest internet market with active internet users growing, every day. Twitter had about 55 million active monthly users in India. This is the first time Twitter launched its feature timely in India.

“India is an important country for Twitter as it is one of our largest and fastest-growing audience markets globally. We are excited to launch the Fleets experiment to Indian users and make it one of the first three countries to experience this new feature,” said Manish Maheshwari, Managing Director at Twitter India.

The hashtag #fleets started trending in India the moment the launch of the feature was announced. Many people wondered why an existing feature on other social media apps fleets is launched on Twitter. Few people started posting edited screenshots of apps like Paytm, Google Pay having the stories feature in them.

Twitter Launches Fleet in India. It is the last major social media app to explore the stories feature. This feature added to the microblogging site is new, although it resembles the popular Instagram stories and Snapchat stories feature.

Snapchat is the first social media app fleets that introduced the stories feature, later Instagram joined the bandwagon. Replication of this feature by other apps continued, Spotify recently said it is testing possible stories like feature and Skype, Match and Bumble also tried this feature on their platform