You must have heard the term ‘K-Pop’, multiple times in your life. But are you confused about what it actually is and why is it such a big deal? Don’t worry, we are happy to help!
K-pop short for Korean pop is not just a genre anymore. It has become a culture. Its growing importance as a major driver of global culture, can be seen in everything, from the Netflix series to the dominance of Korea’s skincare routines in the cosmetic industry. People often refer to it is Hallyu- the Korean wave.
The Korean wave has been building for two decades, but K-Pop culture has only been globally recognised from the past five to ten years. The first time the South Korean artists hit the Billboard Hot 100 chart was with the crossover hit “Nobody” by the Wonder Girls in 2009. The song was released in four languages globally and since then, K-pop music has been a growing industry. Now in 2020, a Korean boy band named BTS has successfully become the second boy band in history after Black Eyed Peas to hit both the 1st and 2nd places at the Billboard Hot 100 list simultaneously.
The culture is no more confined to music, it is in the food we eat, the clothes we wear and continues to contradict our own thoughts and makes us feel better in every way. It has become a voice, to everyone who couldn’t express themselves for a long time.
Still want to know why is it so popular? Let’s start where it all started!
K-Pop was given birth by a single performance in 1992
Usually, all other music genres have evolved from some sort of other music and remixes and it is very difficult to trace when they exactly came into existence. But contemporary K-Pop can, it came into being on April 11, 1992, because of one single performance by a group named Seo Taiji and Boys.
The group had performed their music on TV for the first time. The creator and the main lead of the group, Seo Taiji was previously a member of the South Korean heavy metal band Sinawe. Taiji’s former band was brief but was a hugely influential part of the development of Korean rock music in the late 80s. After the band broke up, Taiji turned to hip-hop and recruited two stellar South Korean dancers, Yang Hyun-suk and Lee Juno to join him as backups in a group dubbed Seo Taiji and Boys.
On April 11, 1992, they performed their single “Nan Arayo (I know)” on a talent show. The performance was given the lowest score of the evening. But immediately after the debut of the song, it topped the South Korean singles charts for a record-smashing 17 weeks. The record stood as the No. 1 streak for more than 15 years, the longest in the country’s history.
It is also very important to note that at the time when the band broke records, it was a very crucial time for the country in other aspects as well. A change was happening and it was happening fast. The K-Pop we know today wouldn’t have existed if it was not for democracy and television.
Just a few years back, in 1987, the South Korean government was re-formed as a democracy which automatically brought a developing modernisation and the lightening of censorship. Prior to this, there were only two broadcast networks in the country, and they were largely controlled by the government. Everything that would air on the television or radio, had to be approved by the government. This concluded in the non-existence of independent music production. Rock music was considered to be controversial and was subjected to ban. The musicians and artists were introduced to the public via televised talent shows, where they were only allowed to sing a patriotic song or ballads.
After the democracy came in, the radio and television industries expanded and the citizens were exposed to multiple genre of music from outside the country. As of 1992, the national TV networks had paved their way through 99 percent of South Korean homes and the viewership was the highest on weekends.
It was the first time when modern American-style pop music had been remixed with South Korean culture. The group had not only made history, but it had also challenged the conservative norms around musical style, fashion, song topics and censorship in South Korea. The group did not sing the traditional or patriotic songs, which was the normal setting for the music industry in the country at that time. They sang about teen angst and the social pressure to succeed in the presence of an exhausting education system. They insisted on creating their own music breaking the usual settings of the music industry.
The Seo Taiji and Boys officially broke up in 1996. By that time, they had changed the South Korean music industry and made a way for the young song artists to be more experimental with their work and create something new, which represented them.
The formation of Idol groups and the monopoly of the three
Between 1995 and 1998, three big music studios appeared in the South Korean industry. The three namely, SM Entertainment in 1995, JYP Entertainment in 1997 and YG Entertainment in 1998, started producing what came to be called the idol groups. YG Entertainment, one of the three big companies was created by one of the members of Seo Taiji and Boys, Yang Hyun-suk.
The three companies still play a very big role in the production of music bands and the exploration of music in South Korea.
The first idol group in South Korea surfaced in 1996 by SM Entertainment. The group was named H.O.T. and consisted five singers and dancers who represented what the company believed teens expected from a modern pop group. The H.O.T. was a combination of singing, rapping and dancing and consisted different personalities united through music.
Normally, the Korean artists perform in groups comprising at least five members. Each member has their own position in the band, the leader, the main vocalist, the lead vocalist, the sub vocalist, the main rapper, the lead rapper, the sub rapper, the main dancer, the lead dancer, the visual, the face of the group, the center and the maknae.
The industry is highly competitive, so children start their training from around the ages of 10 to 12. They start attending special schools where they are imparted with specialised singing and dancing lessons. They are taught the way to moderate their public behaviour and are prepared for a life as a pop star. Throughout the week, children are trained and there are music performances on weekends, through which they gain fans before even officially debuting. Eventually when they are old enough, they are placed into groups made by the companies according to their behaviour, voices, moves and expectations. These groups are known as idol groups.
Although the outcomes have been phenomenal, the process has been condemned. Recently, the public has started to pay attention to the problems in the process. The tiring nature of it and the clear monopoly of the companies have resulted in multiple suicides, which generated a demand to reform the policies and practices. Eventually, the contracts of these people have been relaxed and the situation is changing slowly.
How and When did K-Pop come to India?
India’s indulging with the K-Pop culture was slow, but it has now become a cultural phenomenon. This is displayed in frequent concerts, a digital presence to die for and multiplex releases of documentaries.
K-Pop set up its roots initially in the north-eastern regions of India, the first being Manipur. When the Revolutionary People’s Front took over the region, all forms of Indian entertainment were banned in the state. Hence, the people sought refuge in the South Korean dramas and music, which soon made a home in their hearts. Even today, years after the ban has been uplifted, Hallyu has a strong presence in the north-eastern society. While the reason for the love of north-easterners towards K-Pop is still to be determined, many think that it may be because of the similar culture between the two.
But all these arguments were noted to be null and void after not only north-east but all of India fell in love with the K-Pop culture. The first time the wave hit the country was back in 2012 with Psy’s Gangnam Style. The Korean pop song broke all records on social media and became that one song the whole world went crazy about. The song not only worked for itself, it also paved a way for K-Pop to the heart of international audience.
Groups like Girls Generation, Twice, EXO and SHINee have developed fan followings in India and the most gaga everyone is about, is the boyband named BTS, short for Bangtan Sonyeondan.
In 2016, VH1 launched its segment KPopp’d which aired on the weekends. Popular music station 9XO soon started streaming several popular BTS songs on their channel.
Just a year after that, the Indian edition of Rolling Stone magazine published an interview with the leader of BTS, Kim Namjoon. Just within a few minutes of its release, the servers of Rolling Stone magazine crashed due to overwhelming traffic on their website. Shortly after that, #IndialovesBTS started trending on Twitter, peaking at No. 2 on the global trends list.
In 2017, the World K-Pop Festival held in Changwon, South Korea saw history being made when an Indian group named Immortal Army from Mizoram, took the trophy for the first time.
The Indian fandom of K-Pop have a very strong presence on social media too. What differentiates the Indian fans from the rest of the world is the fact that they do not restrict themselves when it comes to drooling on posters and are responsible for the tickets to be sold out in an insanely short amount of time.
The infamous K-Pop Contest India is organised by the Korean Cultural Center India (KCCI) every year. It started six years ago in New Delhi, with barely 37 participants and an audience of around 300 people. This year due to the COVID-19, the KCCI decided to hold regional rounds online and also let participants apply for solo entries in both singing and dancing categories. More than 1300 people competed for the solo singing category alone this year, out of which Chanchui Khayi, a 20 year old girl from Nagaland took the prize.
This clearly shows how the K-Pop culture has made its roots in India and it continues growing stronger every year. Not only its fans, but K-Pop has also influenced the fashion, music, food and culture of the country.
Despite it all, the K-Pop culture has been criticised widely in India. Let’s see why.
Why is K-Pop widely criticised in India?
Despite such a huge fanbase in India, the country is yet to embrace K-Pop completely. The reason being the vast cultural difference between the two countries. Whereas young girls contribute to being a majority of the audience of K-Pop in India, people are not too happy about it oftentimes.
With the expansion of the Korean market in India, people have become familiar with K-Pop but without ever taking the time to know the music and culture, a negative ideology has been created in India for the K-Pop artists, especially the male ones.
The main reason for this can be deemed to be the conservative nature of Indian society. Gender-based stereotypes are so common and prevalent in the country that it becomes very difficult to accept the bands which stand for breaking these stereotypes in the first place. The men in the boy bands have been called “Girl like talentless people feeding off by doing weird fan service, etc.” The absurd fact that “Girl like” is used as an insult for men, explains the problem in itself.
Makeup on men, sleek physique, coloured hair are some aspects which earn glares from the Indian society, and the men in the Korean bands exist with all these aspects. These factors are also stereotypically associated with being gay. In a nation like India, where the notions around LGBTQ+ community is still in its process of being normalised, with the existing taboos around it, being a fan of groups with all these factors is a big no from the public.
The fixed male beauty standards make it difficult for a welcome of out of the box fashion in society.
Many male Indian social media influencers have come forward and appreciated the Korean beauty standards and recreated their looks using makeup. Criticised for it? Yes, Stopped? No.
K-Pop has been overturning the Western ideas of beauty. Bands like EXO and BTS are now immensely famous globally and they have worked tremendously to shatter the beauty standards for male and female members of the society.
Apart from this, the fandom of these bands is often criticised too. Roughly 75 percent of the fandom belongs to women and they are looked down upon on many occasions. The belief that women get crazy about these bands so much is because they have difficulty in differentiating between right and wrong is another thing that is birthed by toxic masculinity.
Not only looks, but the Korean bands are also laughed at for alleged physical compositions according to absurd surveys. According to a survey, Korean men have an average penis size of 9.6 cm (3.78″), which allegedly makes them the shortest among males in the 17 Asian countries.
The survey was conducted by Tenga, a manufacturer of the world’s most popular male-masturbation merchandise.
Surveys like these tend to increase the risk of low confidence and inferiority complex in men. These also increase the risks of discrimination and criticism.
While the Korean dramas and artists work towards destructing toxic masculinity, which is something that is strongly needed globally as well, it is also criticised extensively for it.
The criticisms will continue but that will not stop the fandom from being fans and absolutely loving these artists. The Hallyu is in place and it is destructing stereotypes, maybe it will continue to do so and the world will follow.
Ramappa Temple: India’s 39th World Heritage Site
The 13th-century Ramappa temple in Palampet, Telangana is now a World Heritage Site. After being on UNESCO’S tentative list for the tag of World Heritage site since 2014, the Rudreswara Temple also known as Ramappa temple is now finally inscribed as a location with an “outstanding universal value” by the United Nations organization.
Despite being Indian government’s only nomination for the UNESCO World Heritage site tag for the year 2019, Ramappa temple finally made it to the 2021 UNESCO’s World Heritage List. The decision to inscribe this 13th-century temple was taken at the 44th session of the World Heritage Committee of UNESCO held on Sunday in China.
It gives me immense pleasure to share that @UNESCO has conferred the World Heritage tag to Ramappa Temple at Palampet, Warangal, Telangana.
— G Kishan Reddy (@kishanreddybjp) July 25, 2021
World Heritage Site tag
The World Heritage site is given to a location that holds a universal value which implies cultural significance. World Heritage is the designation for places on Earth that are of outstanding universal value to humanity and as such, have been inscribed on the World Heritage List to be protected for future generations to appreciate and enjoy.
The United Nations Educational, Scientific and Cultural Organization gives the tag to a place after selecting them on the basis of cultural and natural criteria. To be included on the World Heritage List, the sites must be of outstanding universal value and meet at least one out of ten selection criteria.
The Ramappa Temple and UNESCO tag
The Ramappa temple in Telangana became the 39th site in India to be inscribed in the world heritage list. During the selection procedure on Sunday which was held in China, over 17 of the 21 member nations supported the inscription of the Indian temple that is named after its architect, Ramappa.
Excellent! Congratulations to everyone, specially the people of Telangana.
The iconic Ramappa Temple showcases the outstanding craftsmanship of great Kakatiya dynasty. I would urge you all to visit this majestic Temple complex and get a first-hand experience of it’s grandness. https://t.co/muNhX49l9J pic.twitter.com/XMrAWJJao2
— Narendra Modi (@narendramodi) July 25, 2021
What does the tag mean?
With UNESCO giving Ramappa temple, the tag of World Heritage site is obvious to have the query that what this tag would mean for the temple? And will UNESCO have a say in the functioning of the temple?
It is obvious that the World Heritage tag is for sure going to increase the tourism of the traditional temple located in Telangana. Apart from this, the title of World Heritage and the fame attached to it even makes the government as well as citizens more aware of the cultural and heritage preservation of the site.
Impractical, Degrading & Sexualising
Norwegian Women’s Handball Team fined for not playing in bikini bottoms.
The players in the Norwegian women’s beach handball team were fined on Monday over “a case of improper clothing.” The women players were punished for wearing shorts rather than bikini bottoms during a recent game in Bulgaria. Yes! That’s true. Each player of the Norwegian women’s handball team was penalised as they decided to compete in their usual training uniforms and not bikini bottoms.
The European Handball Association (EHF) has fined the 10-member squad with a fine of 150 euros (around $175) for violating international handball uniform requirements. In the efforts to protest against the rule that mandates the women’s handball team to compete in bikini bottoms, the team wore thigh-length elastic shorts during the match – shorts that are only acceptable for male handball players.
According to International Handball Federation regulations, while male players are permitted to play in tank tops and shorts no longer than 4 inches above the knee, women are required to wear midriff-baring tops and bikini bottoms “with a close fit and cut on an upward angle toward the top of the leg” and a maximum side width of 4 inches. In short, for female players, bikini bottoms are the required and a must uniform requirement.
Despite a strong criticism against this uniform requirement for the women’s team in Norway, the International Handball Federation in its statement has said, “All necessary efforts will be taken in order to further promote the sport. This includes the ideal presentation of the sport and that includes the outfit of the players too.”
Why the violation is gaining support?
The federation’s rule that men are allowed to wear shorts, while women can only wear bikini bottoms in itself is problematic. By not complying with the International Handball Federation’s regulations, Norway’s team is clearly standing against the presence of double standards for female athletes in the sports world.
When both male and female players work equally hard and get trained in a similar manner, the difference in their uniform doesn’t make any sense and only promotes sexualising of women in sports.
Men's beach-handball teams uniform vs the women's uniform.
— DJMick Daily (@DJMickDaily) July 21, 2021
As per the Norwegian team, the bikini bottoms aren’t practical in a sport that sees players constantly diving into the sand and a sports uniform should be what players are comfortable in while playing. Apart from this, some players even believe that these rules related to uniform requirements are simply degrading to women.
Norway is supporting its players
It’s interesting to note that although the players are being fined for violating the uniform requirements, the country’s Handball Federation is supporting them. The NHF on their social media platform even supported their team by said that it is extremely proud of its women team for taking a stance against the much-criticised and controversial rule.
In fact, since 2006, the NHF has been campaigning to change the uniform requirements, but “nothing has happened yet”. Also, as per the head of the NHF, Kare Geir Lio, “Women should have the right to have a uniform they think is suitable for performing in their sport.”
Even before the championships, Norway approached the EHF to ask for permission to play in shorts but were told that breaches of the rules were punishable by fines.
The issue is now gaining momentum on social media and is receiving support from various parts of the world as it is believed that such rules are impractical, embarrassing, sexualising, and degrading to women. Also, this inequality when it comes to the uniform amongst the male and female players is not just restricted to handball but impacts other sports like Beach Volleyball and Tennis as well.
@ihf_info Will you PLEASE tell us why it is necessary for the female beach handball players to wear bikini briefs? Why are the shorts the Norwegian team wore deemed unlawful? And why are the men allowed to wear regular shorts instead of Speedos? #Equality #misogyny
— Johanne Brøsted (@JBrsted) July 20, 2021
Dear @ihf_info. 🤾🏻♀️
Can you please stop the forced bikini nonsense at your beach handball games?
It is embarrassing, disgraceful and sexist.
You are ruining both the sport and your own reputation.
Member of Parliament
— Lene Westgaard-Halle (@LeneWestgaard) July 14, 2021
5 reasons why Bollywood has a monopoly over the Indian Music Industry
With absolutely no doubt, the most important thing that we adore about Bollywood is its music. If there’s one common thread that strings together all films that are released in Bollywood, it has got to be the entertainment with the frill of music that just adds spice and masala to these Bollywood movies.
But let’s think about it the other way. Popular Bollywood music has been around since the 1950s and ever since then, its audience has increased exponentially. People might probably be unaware of their Chief Minister’s name, but will surely know the lyrics of ‘Munni Badnaam’.
We love our music Industry, we honestly do. It has given us songs ranging from energetic party anthems to songs that just match well with our mood even when we feel dim. From songs that give us goosebumps sometimes to songs whose lyrics are downright ridiculous, we have it all. But if I ask you to name a few Hindi songs from your collection, it is for sure that most of the songs you will name will be from Bollywood movies. Ok…just for the sake of your satisfaction, try it once.
Bollywood music is definitely one of the reasons why most people love Bollywood, but have you ever thought that how despite having other film industries as well like Tollywood, Mollywood, Sandalwood, Pollywood and so many talented indie music artists in our country, Bollywood still manages to steal the thunder. With this, can we say that the music industry of our country is dominated and monopolised by Bollywood completely?
But if this is the case, it becomes important for us to know the rationales behind how Bollywood maintains its monopoly and governs the music industry of India.
1. Success of Bollywood stands out and above all
It’s a fact that Bollywood stands out and above all other national cinemas as far as its reach is concerned. As the majority of people in our country speak and understand Hindi, Bollywood becomes the choice of Indians. It is therefore that Bollywood music automatically gets its audience with the vast reach of the industry. Since most people in our country listen to Bollywood music, the industry has created its monopoly over the Indian music industry.
As per KPMG in India analysis Bollywood music accounts for about 50 per cent of all consumption in the country and the rest is then divided into regional music, music by indie artists and international repertoire.
2. Opposition between Indie & Bollywood music industry
The tussle is no new to the film industry. It’s not just restricted to Bollywood but other film industries in India to keep their focal point more on the songs as compared to the artists. Yes! The sad reality is that the film industries in our country are highly song-focussed and not artist-focussed which always makes the artist play a secondary role.
The mannerism in which the film industry works often makes the artist and his talent take the backstage while making the lip-synching actors gain all attention from the audience. Although, this is a necessary step in the process, still, it is important to note that the practice often makes the audience ignore the actual talent behind the scenes.
3. Bollywood looks for a shortcut
Bollywood uses a simple strategy: What’s already popular, make it your own. Let me make this easy for you. You must have probably noticed that Bollywood tries to adapt to what’s already famous. We have seen an immense number of Bollywood songs that are a copy of songs that are already a hit. Simply, if something is becoming somewhat famous and is being enjoyed amongst the Indian consumers, soon enough that music gets featured in Bollywood.
We have a clear example of the latest trend in Bollywood where old evergreen hits are getting recreated. The music industry today just looks for a shortcut by picking old or other popular hits to make money by adding a new twist to it.
4. Bollywood: A promotional instrument
For most music artists, Bollywood acts as a promotional instrument. Everybody wants to get into the big industry. Many music artists and singers believe that getting into Bollywood would get them the name and fame they always aspired about, which to an extent is true as well.
Far from doubts, Bollywood has great promotional potential as with its vast audience and reach, it provides the music artist and singers to reach the 1.3 billion population of the country. Therefore, even the artists and musicians intend to get into the industry to create a fan base and an audience.
5. Ownership of music
Gaining ownership with the help of Copyright laws is one of the most important factors that allow Bollywood to access a complete monopoly over the music industry in India. The complicated process of music creation and the involvement of multiple individuals makes it difficult to understand who should be considered as the owner of the song and who is the principal creator of the artwork.
The process and gaining rights over the musical piece majorly go to the music label or film production company that ultimately gives the label the control to exploit the content as well. This simply denotes that the Music Label owning the copyrights can use the ‘work’ in whatever way they seem fit.
The problem with ‘What I eat in a day’ videos
Exploring the harmful side of ‘what I eat in a day’ videos, with the pertinent question being – Is this content really healthy?
Let me start by asking a very simple question to you – What’s ‘what I eat in a day’ videos for you? Let me guess – ‘Doodh chodh do, dahi chodh do, ghee chodh do, atta chodh do, just don’t eat anything’ – at least, these videos on the face perpetuate this very idea of starving yourself to death if in any case, you want the so-called healthy, attractive or slim body. Right?
But you know what scares me the most – the idea that following a particular diet plan that just worked for a specific person will work for everyone on the planet. Honestly speaking, these trends in a sense are a bit problematic, why? Because most of us are now following a sedentary lifestyle with the lowest levels of physical activity, and watching these videos will give us the idea that following the same meal plan might help us achieve similar outcomes.
With every thumbs-up and thumbs-down on our screen, there’s one thing common with these ‘what I eat in a day’ videos, and that’s their thumbnails. Almost every time, I come across these videos online, the image of an extremely delicious-looking salad appears, but right next to it, there mostly appears an image of a woman wearing either a sports bra or a swimsuit making it just obvious that by eating this specific meal plan, you too are going to attain the same body structure.
Don’t you think that meal plans are getting shared too much nowadays? Nonetheless, this craze of ‘what I eat in a day’ videos is hitting an all-time high in terms of its viewer tally. However, some scroll down after watching these pseudo-professional nutrition tips without thinking of it much, but some on the other are obsessed with these videos and often fall for such diet plans which is alarming.
It is unquestionably true that today’s generation is easily persuadable and which is why this leading ‘what I eat in a day’ content by many influencers and celebrities has increased the concerns of many health experts and nutritionists about its dangers as they believe that these videos made on misleading and incorrect information may encourage disordered eating which can lead to unfavourable outcomes.
“I have seen a lot of celebrities, social media influencers and quacks post about such trends to engage their audience and influence them. Honestly, it’s a wrong practice and misguides everyone. A large number of the young population receive inspiration from these videos which often leads to crash dieting and adverse health outcomes. Frankly speaking, there is no fixed meal or food that needs to be taken throughout the day, it keeps on changing and ultimately variety is needed. There has to be sustainability,” said Margi Mankad, a Nutritionist based in Pune.
Most important! Differentiate between an Influencer & an Expert
“Just like brushing your teeth doesn’t make you a dentist. Similarly, losing weight or having a healthy lifestyle does not make you a Nutritionist. This might sound weird, but it’s true. Viewers need to understand that these meal plan videos will not only mislead them but will also not provide them with the benefits they are looking for. It’s like blind leading the blind,” said Aesha Mehta, Health Coach at GOQii technologies and Research assistant at Lilavati Hospital, Mumbai.
You will be misguided from your intention if you gain knowledge from unprofessional nutrition guidance. It is, therefore, important and necessary to have legitimate solid advice promoted by professionals as diet plans need to involve the right nutrition content and direction.
“What if a doctor prescribes a wrong medication to the patient? The patient will of course suffer and will have adverse health outcomes. Similar is the case with ‘food’,” Mankad said. “Incorrect practices may lead a person towards extreme weight-loss, being deficient in essential vitamins and minerals, and will ultimately decrease their quality of life.”
Remember! Every ‘body’ is different, ‘genes’ have a role to play
It is important to note that these ‘what I eat in a day’ videos simply put out the message that following the same meal plan may lead any person to lose weight and can help them obtain the same physical appearance as that of the influencer. But the catch here is that these influencers or quacks not just conveniently forget about proper nutrition required by a human body but also discards the role of genetics in determining a person’s weight loss journey.
“Sorry to burst your bubble, but weight loss also relies on genetics. Metabolism, presence of any hereditary or non-hereditary disease, family history, many such characteristics define a person’s body weight and external appearance,” said Vaidehi Apte, a food safety enthusiast and a postgraduate in Food Science from London Metropolitan University (UK).
“It’s good that celebrities and media influencers today are promoting health. But they should only be vocal about a healthy lifestyle, not a particular diet which is often showcased in ‘what I eat in a day’ videos.” Further adding, she said, “It’s high time that people should stop comparing themselves with a person who has a completely different body type and this is the very reason why one-on-one consultation from a professional is mandatory before experimenting with our beautiful bodies.”
A complete deficiency of Body Positivity!
It is no secret that these ‘what I eat in a day’ videos are mostly posted by the influencers who possess the so-called ‘standard or attractive body’ which automatically makes the viewers compare themselves with those thin and small body sizes visible in the visuals.
Hardi Trivedi, a professional in Nutrition and Dietetics said, “These videos often portray the fact that the ultimate achievement of a healthy body is being thin. Most people believe that since their favourite influencer or a particular celebrity is following a certain diet, they can do it too and obtain similar results. But that’s not the case. She also said, “In this whole process of looking attractive, we are losing ourselves and have stopped appreciating who we actually are.”
Not just the viewers! It affects the creators too
Negative feedback and comments are a part of social media and therefore, sometimes it can relatively act toxic as well. Some people look at things with different glasses which can lead to negativity for some. The same is the case for social media.
“Non-stop negative feedback and comments about the creator’s appearance, body or any personal aspect can lead to a drop in confidence. This can even make them become the victims of suicidal thoughts and severe depression,” Trivedi added.
It is sometimes possible that instead of gaining likes, comments and praises for the content shared on social media platforms, the creator might even get trolled which can further hamper the mental health of the creator itself affecting their confidence leading them to depression, anxiety, disturbed mental health.
Therefore, various health experts and nutritionists warn against such social media trends as the visuals present in the videos often mislead people. It is not possible to end this trend at once, but proper knowledge and awareness of facts may help us cope with this catfishing.
Indian Indie Music Artists who deserve to be on your playlist
Music, no doubt, fills an unavoidable space in our lives. To some extent, we all are dependent on music in one or the other way. Music has always been a go-to for almost all of us. Music is the only language we understand irrespective of the place or the culture we live in.
Specifically talking in context to India where the Music Industry is dominated and monopolised by Bollywood, Indie music is slowly making its mark. It is beyond the shadow of a doubt that India in recent times is not only accepting the drastically changing music but is also accepting indie music with an open heart.
Therefore, to celebrate this World Music Day, we at The Wonk have decided to share a few Indie Artists in India who deserve to be on your playlist in 2021.
1. The F16s
The F16s is a Chennai-based alternative band who describe themselves as ‘a pop band disguised in a rock and roll outfit’. This Indie rock band is known for their catchy lyrics with grooving bass lines and high in energy upbeat drums.
The band comprises of vocalist-guitarist Josh Fernandez, bassist Sashank Manohar, keyboardist/sampler Harshan Radhakrishnan, drummer Vikram Yesudas and guitarist Abhinav Krishnaswamy. The common hatred of the band members for engineering brought them together and helped them found a common ground in the music they liked and wanted to play.
You can listen to the top 10 songs by F16s here.
2. Anoushka Maskey
Anoushka Maskey is a singer-songwriter, who turned the ears of the listeners towards her last year when she described the loneliness and hard truths of the pandemic that changed almost everybody’s life. The self-taught singer released her first musical project “Things I Saw in a Dream” in August 2020.
Maskey’s songs will surely make you feel nostalgic with a touch of relatability. Her distinctive vocal styling is very calm and is soothing for all kinds of listeners.
3. MC Altaf
Yes! The 18-year boy who tutored Ranveer Singh for Gully Boy. MC Altaf at a young age has carved his own lane in the hip-hop scene in the country. The rapper from Dharavi, Altaf Shaikh better known as MC Altaf’s shot into the limelight when his song was featured on the Bollywood film ‘Gully Boy’s’ soundtrack.
MC Altaf’s last year not only released a slew of singles including the trap-leaning “Cash Do”, but also sat in on fellow rapper Divine’s hit track “Mirchi” off his album Punya Paap. The hip-hop artist this year as well released his latest solo single “Soch” and believes to write about relevant things and not just music that serves pure entertainment or commercial purpose.
So, if you are interested in hip-hop and rap, MC Altaf is undeniably the one artist that you can listen to with full trust.
Udyan Sagar, commonly known as Nucleya, is an Indian electronic music producer who is successfully ruling the music charts with his infectious grooves. It is in no way possible that you haven’t danced on the crazy beats of Nucleya. Nucleya, for sure is India’s most popular independent music producer.
5. The Local Train
The Local Train is unquestionably one of the most talented Indie rock bands out there today in India. Known for singles like Aaoge Tum Kabhi, Choo Lo, and Khudi. The Local Train is an Indian Hindi Rock band originally from Delhi, consisting of Raman Negi on lead vocals and guitar, Ramit Mehra on backing vocals and bass guitar, Paras Thakur on lead guitar and backing vocals, and Sahil Sarin on drums and percussions.
The band came together in 2011, and since then the four boys have been leaving everybody astonished with their music and beats.
6. Thugs Unit
Thugs Unit is the first and the only Urdu Rappers from India. Thugs Unit, the Hyderabad-based duo are known for their fusion beats, thought-provoking messaging and signature multilingual lyrics that switch between Urdu, English and Jamaican Patois.
7. Hari & Sukhmani
The Folktronica duo Hari and Sukhmani are known for delivering hit songs tuned with fresh and eclectic sounds with ambient electronics. It’s been 10 years now, and the duo still manages to strike a chord with the audiences with every new song and performance.
Singer, producer-DJ, model, actor and voiceover artist, Ambika Nayak aka Kayan, is always found singing stories. The singer with her Jazz and pop stylistic approach has performed at major music events in the country such as NH7 Weekener (2018) and Sula Fest (2019).
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