OnePlus Nord
Image source: enter21st

The OnePlus Nord will expected to be launched in India on 21July, earlier rumours indicated that the mid-range OnePlus phone will launch on July 10. Recently few official posters of OnePlus Nord launch date were leaked online confirming the global launch of the event. However, the company is yet to confirm the launch date officially.

The OnePlus nord leaks price, features, specification and other information was disclosed through an Amazon invite to the event. In a post on the official Instagram page of OnePlus Nord, OnePlus revealed the retail box of the upcoming phone. The launch will be a special AR presentation on July 21.

launch of oneplus nord
Image source: Techno Sports

Recently Chinese mobile maker OnePlus confirmed its interest to step in the affordable price sector with launch of OnePlus Nord in India. The company confirmed it is working on a new affordable mobile phone, which it’s planning to release in Indian and European markets.

The upcoming OnePlus Nord leaked price is expected to be under Rs 25,000 in India. Released teasers suggest that the phone will have a new sleek and sturdy design. OnePlus confirmed that the new OnePlus Nord phone will be powered by Qualcomm Snapdragon 765G.

The OnePlus Nord leaked price and specification suggests that the smartphone will have a 6.55 inch AMOLED display with 90HZ refresh rate. The phone will have a 4,000mAh battery with a 30W fast charging support. The phone will have an in-display fingerprint for security purposes. 

Image source: XDA Developers

The device will run on Android 10-based Oxygen OS with dual selfie cameras.

OnePlus Nord leaked features will have a 32-megapixel primary selfie sensor and a secondary front camera of 8-megapixel. Besides, some leaks suggest that the phone will include a 64-megapixel sensor.

OnePlus is finally entering the most competitive price range in India. OnePlus Nord’s processor Qualcomm Snapdragon 765G is a game-changer in the mid-range smartphones. Some reports suggest that the upcoming Pixel model will also have the same processor.

OnePlus is a small tech company, which already ate into the sales of big giants like Apple and Samsung. These companies have their phone models in mid-range, Apple has iPhone SE, while Samsung has many mid-range variants. OnePlus Nord will now compete with these companies in the mid-range market as well. Recent leaks suggest that Google will release its mid-range phone Pixel 4a soon.

Image source: Tech Education

In countries like India, where mid-range mobiles are sold in huge numbers, OnePlus can easily tap into that market, with the company’s popularity and craze among Indian users. The company must be expecting good sales for its upcoming new OnePlus Nord phone launch.

In India, the company is counted in the top three and does not need to launch a mid-range phone. But, the launch of a mid-range by such an established brand as OnePlus is a vision for the long-term. Creating a new customer base will help sell products of all ranges into a single eco-system.

By OnePlus Nord leaked price, the company is not just entering a mid-range smartphone market in India, it is actively growing its product portfolio. Until last year, the company focused only on premium smart OnePlus TV sets. But last week, the company joined the mainstream TV market with the launch of its new Y-series TVs starting from Rs 12,999. The pricing of the newly launched TV series by the company suggests how it is trying to tap into the market.

affordable phone
Image source: Forbes

One Plus Nord, medium-priced phone with good specifications offered to the customers will increase the company sales. And to expand the brand’s reach. The upcoming model will help OnePlus to join new customers, who earlier thought twice to buy its mobile phones, considering the premium range price.

The new batch of customers added by the company can be the potential customers for its future products, such as OnePlus earbuds and other products in the line.

However, the present medium-ranged market is in the stronghold of Xioami, Oppo, Realme, and Vivo. And few of them have products such as TVs, headphones, smart cameras which, were released long before. To compete with them and create a space in the market decides the future of medium-range products of OnePlus in India.