Automatic Intelligence has become part of human life early than everyone thought. The coronavirus pandemic showed many AI innovations that helped the medical industry and governments to fight the virus. Many AI influencers are growing on Instagram, where media agencies are using them to promote brands and influence people. In Russia, an AI graphic designer convinced clients it was human.
An AI graphic designer named Nikolay Ironov, who works for Russia’s largest design company, convinced his clients to be human for over a year. Claiming to be human, Ironov worked on more than 20 commercial projects where he created start-up logos to labels for bottles.
Last month Art. Lebedev Studio revealed the truth about Ironov to their clients that their work is being managed by an AI system, not a real human being. The studio later said that many of its clients were happy to listen about the AI system, and more importantly, everyone was happy with the work done by Ironov.
Sergey Kulinkovich, the studio’s art director, said, “Many of our clients were extremely happy with all this buzz in the media around the project… But what is even more interesting, is that many of them were happy with the result before they knew about Nikolay,” to TNW.
This situation proves that humans can be taken over by AI and produce similar or better results. The work was loved by clients and customers also received it positively. It is clear that the work by Ironov helped and the capability of AI to help companies is endless.
We are seeing a growing use of AI in every industry. Recently the Indian government used AI bots to reach correct information about coronavirus to people and help them fight shelters to stay in an emergency during the lockdown.
When a person searches about covid and its symptoms, an AI dot shows up and provides correct information on Google. If a person searched about shelters in their local areas, Ai dot connected them to local shelter houses.
Ironov works on the complete design process from understanding the context of logo design and export the final media files. Ironov, was trained on data of Scalable Vector Graphics (SVG) icons covering various themes.
The AI system first analyses details about a company, and description from them and then picks up words among it to turn into images. The results are modified by various algorithms that smooth and simplify the design. The final output provides different types of logos for clients to pick up.
“Nikolay Ironov’s brain is a combination of different design automation systems that serve different stages of the design process, and all these systems combined together to provide users with the experience of instantly converting a client’s text brief into a corporate identity design pack archive. Within seconds,” added Kulinkovich.
Unlike humans, Ironov works 24 hours and never gets tired or sick. The reason behind using an AI designer in place of a human is to explore the creativity of a computer. Humans’ creativity has some restraints based on their experience in work and knowledge. But a computer uses wide data to produce better results.
The studio said it has more faith in Ironov and will continue to use him as their graphic designer. The company is also looking to develop a service (Saas) version of the system. This can help more people to use AI-based designers in their works.
Soon we will be seeing more real applications related to automation in creative and other related industries. This can put the jobs of present designers at a huge risk, but then this is the reality, and many experts say automation will create new jobs in every field that can help in creating a balance.