Aroma Mission 

All started with the Aroma Mission launched by the Indian government in 2016 to promote cultivating aromatic plants such as lavender.

Purple Revolution

The shift from maize to lavender cultivation in the Doda district of Jammu and Kashmir is referred to as the "purple revolution."

Economic Impact

Culturing lavender increases farmers' income and contributes to the national economy.


Apart from lavender oil, the dried flowers can be used for ornamental arrangements, sachets, potpourri, and value-added products like essential oils, tinctures, soaps, and lotions.

Know-how it helped in women empowerment