Amazon to retire Prime now service, will allow 2-hour deliveries on main app itself

In a recent development, Amazon has announced that the company by the end of this year will retire its Prime Now delivery app, and the two-hour delivery options will now be available on its main app and website. In fact, in countries like India, Japan and Singapore, the company has already moved the Prime Now experience onto its Amazon main app.

Since the launch of Amazon in 2007, the company quite literally changed the whole online shopping experience of the customers. And then, seven years later in 2014, with the creation of Prime Now services of the company, shoppers were given the facility to be able to order and receive select essentials within a two-hour window.   

But now, in order to smooth the customers’ experience, Amazon is working towards one convenient app for shopping, tracking orders and contacting customer service. 

Stephenie Landry, Vice President of grocery at Amazon, in a statement said, “Prime Now in recent years has become a customer’s favourite, and has also attracted millions of Prime members around the world with its ultrafast delivery of everyday essentials, gifts, toys, high-quality groceries and more from Amazon and local stores.”

Apart from this, the company also said that the customers’ response who have shopped two-hour delivery on Amazon has been overwhelmingly positive, and therefore this merger is a natural next step to simplify the ultrafast delivery experience globally.

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