Airtel’s New Addition in Market: BlueJeans Video Conferencing App

airtel
Source-TechFactslive

Airtel along with US-based Verizon company has launched its own Bluejeans video conferencing app in India 2020. Given the growing importance of video conferencing call services in the country, Airtel launched the BlueJeans video conferencing call app in India 2020.

“Airtel has always partnered with the best to deliver world-class services to its customers. We are delighted to collaborate with Verizon to bring Airtel BlueJeans to enterprise and SMB customers in India. Airtel BlueJeans is a highly differentiated video conferencing solution that sets the benchmark with its high levels of security and ease of use. We look forward to building a deep partnership with Verizon to serve the needs of emerging digital India.”

Gopal Vittal, Managing Director and Chief Executive Officer of Bharti Airtel.

The move comes at a time when the importance of video conferencing call services is increasing in our lives. Digital connections and virtual meetings have now become the new normal post the COVID-19 pandemic.

bluejeans video conference call

Earlier, Reliance Jio launched its own video conferencing call app called JioMeet. The company’s plan is to capture the growing market with a domestically developed video conferencing call app. During the Reliance Industries AGM,  Ambani said the app had seen 5 million downloads within days of its launch.  

Existing players such as Zoom, Skype, Microsoft Teams also gained huge popularity amid the pandemic, as work from home culture increased during the lockdown. Though the government announced the partial unlocking of the country, many companies are continuing to operate the business with their employees working from home.

However, Airtel’s ‘bluejeans video conferencing app’ target audience is different compared to all existing video conferencing call apps. The new BlueJeans India aims to serve only businesses.

Bluejeans video conference call apps were founded by Krish Ramakrishnan and Alagu Periyannan, who are of Indian origin. The company was acquired by Verizon in May 2020. The first prototype of BlueJeans was tested in the Indian city of Pune in 2009 and 2012 at its R&D center.

bluejeans airtel
Source- Financial Times

Airtel, along with Verizon wants to offer a safe and secure Bluejeans video conferencing call app for India (Made in India Apps).

Zoom has been one of the most preferred Bluejeans video conferencing app in the country. However, due to the security flaws exposed and many big companies banned using its services. Which is seen as a negative impact that will affect the company in the Indian market.  

According to GlobalData’s market forecasts, India’s video conferencing market is estimated to be valued at around $105 million.

airtel video call

Video conferencing apps are now going beyond traditional use for business meetings and related activities. With the growth in e-learning and online health measures, the market for these apps is expanding.

Airtel BlueJeans video conference call app offers many security features such as secure transmission and storage, randomized meeting ID’s, meeting lock, fraud detection,  and a variety of authentication options. The app uses open, proven standards for security and WebRTC standards for browser-based access for its customers.

The app can be used to participate in the meeting without downloading the whole software.  For the first three months, Airtel has announced that  BlueJeans video conferencing call apps services are free, and the company will announce packages for businesses.

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